How much should I charge clients when starting out, and does a $97 a month plan work?

Votel recommends avoiding very low prices. At $97 a month you need many clients to make money, and you may not have the margin or time to hire help or give personal service, which leads to churn. A recommended floor is about $297 a month, though the decision is yours.

Low price points only work when you simplify the product into what we call a microwave: a simple system that needs no training or support. For example, a Google review system where the client fills in a form with a customer's name, email and phone and it sends a review request could sell at $97 a month to many businesses. Otherwise, focus on delivering high-value results and charge for that value.